Ep 19 - Invisibobble Co-Founder Sophie Trelles-Tvede

Invisibobble Sophie Trelles-Tvede Breaking Beauty Podcast.jpeg

Meet today’s version of the scrunchie, the Invisibobble! But you probably don’t need an introduction, you probably have one in your hair right now. Or maybe your daughter is wearing one of the telephone cord-looking hair holders, or your spin instructor, or that cute girl with the loose bun across the subway aisle. Last year, four million units of Invisibobble were sold worldwide, that’s eight spiral thingys per minute.

Now meet the inventor of Invisibobble, Sophie Trelles-Tvede, who was an 18-year-old university student when she dreamed up the idea, fresh from a dorm party (been there!). The co-founder approached her friend, Felix Haffa, and with their combined savings of $4,000, launched a massive beauty brand. But just how did their ages work to their advantage? You may be surprised to hear that social media had zero to do with it. You might also enjoy hearing about the time that their ages definitely did not work in their favour during one of their early business deals (don't worry, they got theirs).

Today, Trelles-Tvede has been featured in Forbes 30 Under 30, and she has given TedxTalks on how to trade in four years-worth of red bull-vodkas to start a small business (that quickly grew humungous.) Armed with their tagline, “That Simple”, Invisibobble is already in every girl’s ponytail, and they’re not stopping there. Find out in this episode how the beauty brand is planning to re-invent another oldie but goodie hair staple (hello, SATC fans!) this spring—and even more smart solutions, revealed!

Products mentioned in this episode: Invisibobble Power, Nano and Original; EOS Lip Balms

All the things you can do with an Invisibobble

All the things you can do with an Invisibobble

Ep 18 - The Glow Down Featuring Goop Beauty Director Jean Godfrey June

Jean Godfrey June, Beauty Director of Goop.com

Jean Godfrey June, Beauty Director of Goop.com

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Excuse us while we Fan Girl for a moment. When it comes to beauty editors, there's almost no one we hold in higher regard than Jean Godfrey June, the au natural Beauty Director of Goop.com and former beauty director at Lucky Magazine. June's column at the latter outlet, called "The Beauty Closet" (who can forget those era-defining illas?), earned maximum respect for its just-between-us-BFFs writing style at a time when meaningless magazine-speak was very much the norm. 

June earned a devoted following long before influencers were even a thing and we were so excited to get her into the studio to chat about which all-natural products she herself uses everyday, plus, tips on how to detox your beauty routine. (P.S. Goop by Juice Beauty is now available at Detox Market!) And we couldn't let her go without finding out what it's like to work with the Gwyneth Paltrow on a daily basis, including what the actress-cum-beautypreneur wore for their beach-side job interview!

Gwyneth Paltrow Goop Cover Mud

Lastly, find out which new products are notable this month from Glossier, Clinique and a first at drug stores from Burt's Bees!

 

Glossier Solution
Clinique x Marimekko

Ep 17 - Deciem’s The Ordinary Founder Brandon Truaxe

Deciem founder Brandon Truaxe

Deciem founder Brandon Truaxe

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By popular demand, we bring you Deciem mastermind Brandon Truaxe, who has shaken up the beauty world with his ‘Abnormal Beauty Company’. In this episode, we unravel the origin story behind The Ordinary, which has made headlines far and wide thanks to the skincare line’s high active ingredients at dollar store prices. Brandon walks us through his zig zag trajectory to bad boy fame, starting with his dramatic exit from a high school job, his first career path, and what led him to switch gears entirely before launching Deciem, the parent company of nine spin-off brands (and counting!) that include The Ordinary, NIOD, Hylamide, Fountain and more.

Unplugged and completely unfiltered, Brandon reveals the real deal struggles behind beauty start ups, coming clean on the past companies he walked away from and who his friends and enemies are in business. Find out why Deciem, now earning over $150 million a year, is the apple of every conglomerate’s eye and why it was Estée Lauder they chose to partner with last year. As Deciem begins its American roll out of stand-alone stores this year, Brandon shares the reason that Deciem is entering Sephora and saying buh-bye to its drugstore roots, having shot to number one at Boots with Deciem’s first hit, Hand Chemistry.

And finally, learn which products have been “life-changing” to The Ordinary’s legions of fans, and what they can look forward to in helping to de-code which skincare regimen is right for them (in the meantime, check out this post by Wayne Goss over on Beautylish.) We also got the scoop on two majorrr innovations that we can all look forward to next, one of them practically out of this world, another, a scent unlike anything you’ve ever smelled before.

Products mentioned in this episode: The Ordinary Vitamin C Suspension 23% + HA Spheres 23%; The Ordinary Vitamin C Suspension 30% in Silicone; The Ordinary Hyaluronic Acid 2% + B5; The Chemistry Brand Hand Chemistry; Indeed Labs Nanoblur Instant Skin Blurring Cream

Ep 16-The Glow Down: The Top 7 Beauty Moments In 2017 Ft. Fashion Magazine's Beauty Dept. & What's Next in 2018

This episode is brought to you by Smashbox Canada. Listen here.

Fashion Magazine beauty editor Souzan Michael (left) and beauty director Lesa Hannah (right)

Fashion Magazine beauty editor Souzan Michael (left) and beauty director Lesa Hannah (right)

In this rollicking episode, we are joined by Fashion Magazine’s supes smart and hilarious beauty team, beauty director Lesa Hannah and beauty editor Souzan Michael, to recap the biggest beauty moments in 2017. Which feel-good beauty moment was the cushiest in one beauty editor’s eyes? Which WTF beauty trend should defs stay in 2017? We’ve got the hot takes! Plus, find out what’s coming down the pike in the year ahead, in a forecast by cosmetic chemist Stephen Ko.

Glossier's winning Body Hero 2017 campaign

Glossier's winning Body Hero 2017 campaign

Prototypes of what's around the corner in 2018

Prototypes of what's around the corner in 2018

Ep 15- Smashbox Co-Founder Davis Factor

Carlene Higgins (left) and Jill Dunn with Smashbox Co-Founder Davis Factor

Carlene Higgins (left) and Jill Dunn with Smashbox Co-Founder Davis Factor

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When your great grandfather invented the term “makeup” as an Oscar-winning makeup artist during Hollywood's golden age, you start a makeup line. That’s exactly what Davis and Dean Factor did, having grown up around the legendary cosmetics empire, Max Factor. But it wasn’t a clear path for the Hollywood playboys (heli-skiing, anyone?). Davis took to photography and Dean studied business before they formed Smashbox studios in L.A., where everyone from Angelina Jolie to Jack Nicholson have struck poses.

Just how did a happening photo studio lead to a makeup line though, best known for its famous Photo Finish Primer sold every 1.8 seconds around the world? (Hint: Madonna's makeup artist, the late Paul Starr, may have something to do with it.) Plus, listen in to hear who’s surprisingly the best in the business to work with, and who Davis had the unfortunate luck of plowing down head-on in the studio hallway. And, we get the low down on what Davis has up his sleeve next—a business venture that strays from the world of cosmetics...

Over 20 years old, Smashbox is still a top seller in stores even as the Colour Pops, Anastasias and Urban Decays keep growing. (Fun fact! Max Factor was the first brand to sell makeup in drugstores, did ya know??) How do they keep the momentum going? We’ve got the insider insights, all on today’s Breaking Beauty.

Products mentioned in this episode: Smashbox Photo Finish Foundation Primer; Smashbox Always on Liquid Lipstick; Smashbox Drawn In. Decked Out. Shadow + Contour + Blush Palette; Milk Makeup

Ep 14 The Glow Down: What's up with cannabis beauty? We check out a foundation with 8,000 shades & chat with beauty podcaster Emma Guns!

Welcome to our latest episode of The Glow Down! We are so excited to chat with fellow beauty podcaster Emma Gunavardhana of The Emma Guns Show! This U.K. based former print editor started out at O.K. Magazine before venturing into the world of audio storytelling. She's a host with heart, covering topics from red lipstick (empowering or beauty myth?) to coping with panic attacks. We love how she brings us all the feels no matter what she's talking about! Find out what her most memorable celeb encounter was back when she was a baby beauty editor, and which red lippie won her #RedDread project. #oneredforall?

Emma Guns #RedDread

We also give you the complete #GlowDown on the latest (and greatest?) custom foundation that's just landed in Canada: Lancôme Le Teint Particulier. How's it living up to the hype?

Lancome custom foundation station

Lancome custom foundation station

April Van Der Pop 

April Van Der Pop 

And finally, what's the buzz on cannabis beauty? Carlene first wrote about this trend in The Coveteur a few months ago and this week we chatted with Odessa Paloma Parker, a Head of Content at Tokyo Smoke,  a lifestyle brand with high end coffee, an elevated retail experience and its signature collection of smoking accessories and founder and CCO of Van der Pop, April Pride. Her hemp self-care line is just the tip of the next big beauty wave coming to a state or province near you?

Products mentioned in this episode: Lancôme Le Teint Particulier; Fenty Beauty By Rihanna Pro Filt'r Soft Matte Longwear Foundation; Van der Pop Forget Balm; Astral Face & Body MoisturizerMarley Naturals Hemp Seed Hand CreamWhoopi & Maya Soak Medical Cannabis Lavender Bath Soak; LORD JONES PURE CBD PAIN & WELLNESS FORMULA BODY LOTION; Hemp Soap on a RopeBourjois Lipstick; Chanel Rouge Allure Luminous Matte Velvet Lip Colour in La Fascinante; Bobby Brown Art Stick in Harlow Red; Charlotte Tilbury Eye Shadow Palette in Golden Goddess; Charlotte Tilbury Eye Pencil in Elizabeth Violet; Nivea Soft; Tata Harper Illuminating Eye CreamFenty Beauty Stunna Lip Paint Longwear Fluid Lip Color; Astral Moisturizer

 

Ep 13 - Drunk Elephant Skincare Founder Tiffany Masterson

Drunk Elephant Founder Tiffany Masterson and Breaking Beauty Podcast

In this episode, we chat with the founder of Drunk Elephant Skincare, Tiffany Masterson - it's the fastest-growing skincare line in Sephora's history, despite only hitting the shelves in July 2014 and just recently launched in to Canada and Australia. According to Women's Wear Daily, its sales in 2016 were between $25 and $30 million dollars and it's on track to double that revenue this year. 

This Texan mother of four had dreams of having a big family - not of creating multi-million dollar beauty revolution. She was always interested in skin health though. She started out selling an imported bar soap to soothe sensitive skin before a stint at selling Arbonne. But it wasn't long before she took her passion to the next level and started researching how to formulate with little more than Google and a white board and the next thing you know, Drunk Elephant was born. The name Drunk Elephant is rooted in a myth that says the elephants love to eat the fruit that has fallen from Marula trees. Once eaten, fermenting occurs inside their very large tummies and the elephants become drunk!

Designed for sensitive skin types, her goal is to create highly active products that prioritize skin health. 
She pioneered what she calls "clean-clinical" – marrying the best all-natural ingredients with the best man-made, safe synthetic ones.

Find out just how did it get its funny name, which products are worth the spend because they are a bit of an investment (like $90 for their Virgin Marula Luxury Facial Oil and $112 for their famous Drunk Elephant T.L.C. Framboos™ Glycolic Night Serum, what it's like to be a self-taught formulator, who her famous childhood best friend is that's responsible for her most embarrassing beauty moment and (it's got a celeb twist!) and what this super buzzy brand is working on next.

Hosts: Carlene Higgins and Jill Dunn
Audio production: Olivia Nashmi
Theme song: Cherry Bomb by Saya

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Ep 12 The Glow Down is Live!! Featuring Full Coverage Podcast's Lindsey Kelk & Harriet Hadfield

Dermalogica Founder Jane Wurwand with Breaking Beauty's Jill Dunn

Dermalogica Founder Jane Wurwand with Breaking Beauty's Jill Dunn

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In this champagne-filled episode, Carlene & Jill get served with the latest splurgy spa treatments by Swiss luxury skincare line Valmont and clinical-clean Dermalogica.

 

Breaking Beauty's Carlene Higgins learning about honey harvesting at Langdon Hall with Valmont

Breaking Beauty's Carlene Higgins learning about honey harvesting at Langdon Hall with Valmont

Then, listen in for a very special chat with fellow beauty podcasters Lindsey Kelk and Harriet Hadfield of Full Coverage. These two British-born, L.A.-based beauty junkies go microscopic on the buzziest new launches on their own podcast and we get a taste of their in-depth reviews with a few fun throwbacks. Which beauty product is Lindsey—a long-time beauty blogger and best-selling rom-com author—still toting around in her makeup kit after way too many years (and, what will she dress up as this Halloween?)

Full Coverage Podcast Hosts Lindsey Kelk (left) and Harriet Hadfield

Full Coverage Podcast Hosts Lindsey Kelk (left) and Harriet Hadfield



Which beauty product does Harriet, a YouTuber and celebrity makeup artist who’s worked with Rita Ora, wish was brought back from the grave? Most embarrassing beauty moments... Plus, they’ve also got the inside scoop on fashion model Cara Delevingne’s upcoming fiction novel, Mirror Mirror, on account of that book-writing connection. How cool are they?? You’re about to find out!

Urban Decay Lip Gunk

Urban Decay Lip Gunk

Ep 11 - Emily Weiss, CEO and Founder of Glossier

Emily Weiss Glossier Canada

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She's the Founder and CEO to watch, and she started a revolution with Glossier, a millennial beauty brand that's commanded line-ups around the block with its era-defining pink-and-white packaging and its inclusive, raw beauty campaigns. She's Emily Weiss, and she's the 32-year-old  New Yorker fronting Entrepreneur Magazine and Forbes' lists alike. 

Find out why the other leading beauty brands are chasing Glossier's "v-commerce" business model (we didn't know what it was either!); learn the secrets behind Emily's editorial roots - including whose bathroom was the most epic for #TopShelf, her art for crowd-sourcing the brand's next innovations; and what she really remembers about those days interning at Vogue and making her debut on The Hills.

But most importantly, why is Glossier's Boy Brow the number one best-seller, exactly? We weigh in with our review of the most iconic product. Plus, don't miss Emily's personal beauty hacks—and what she wore to our interview.

And finally, hear from the Glossier fan girls IRL, who we turn the mic over to in this revealing, femmes-first episode.

Products mentioned in this episode: Glossier Boy Brow; Glossier Cloud Paint; Glossier Milky Jelly Cleanser; Glossier Body Hero Daily Body Wash and Perfecting Cream; Benefit Gimme Brow; Chanel Sourcils de Chanel Brow Powder Duo; Clinique 3-Step; Stila Eye Shadow in Kitten

Ep 10 - The Glow Down featuring Petra Collins at Toronto Fashion Week, mad TIFF sightings, Celeb Makeup Artist Patrick Ta and alll the Fenty Beauty Scoop

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September 20, 2017

Welcome to the latest episode of Breaking Beauty's mid-month episode, #TheGlowDown! This one's a love letter to Toronto—an ode to everything that's been poppin' off this month. 

Carlene delivers the scoop on Toronto Fashion Week (including insider secrets from Canadian photographer and Gucci muse Petra Collins who spoke to an intimate crowd at TFW's Fashion Talks session) and we go deep on the hidden meanings in Selena Gomez's "Fetish" video, which Petra directed. 

Photo: @chadwicktyler via @petrafcollins/Instagram

Photo: @chadwicktyler via @petrafcollins/Instagram

Speaking of Gucci, we do a spray-and-tell with Gucci Bloom - a fragrance fronted by Gucci gal Petra Collins herself, Hari Nef and Hollywood royalty, Dakota Johnson. Trust - it's not what you'd expect.

Gucci #inbloom



Plus, we detail all of the standout red carpet beauty moments at TIFF  -- here's a hint -- the straightest hair didn't belong to any actress, and Carlene reveals the new must-have lippie in her Chanel handbag.

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Oh hi, Nicole Kidman, we'll just be up here in the L'Oréal VIP suite

Oh hi, Nicole Kidman, we'll just be up here in the L'Oréal VIP suite

Jill checks in with King of Highlighter (and Kiss New York Pro spokesperson), Patrick Ta, tells us the craziest place he's ever done Chrissy Teigen's makeup!

Patrick Ta knows what to do in the presence of a Ring Light

Patrick Ta knows what to do in the presence of a Ring Light

nd talk about burying the lede... last but not least, we phone-a-friend, Victoria DiPlacido from ELLE Canada to go behind the scenes at the Fenty Beauty Launch Party in New York.

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Fenty Beauty -- what's good? 

Fenty Beauty -- what's good? 

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Products mentioned in this episode:

L'Oréal Paris Colour Riche Matte Lip in #405, Doesn't Matter; Kiss Lash Couture Faux Mink Collection; Kiss Blooming Lashes; Kiss Pro Halo Strobing PaletteGucci Bloom Eau de Parfum; Fenty Beauty By Rihanna Pro Filt'r Soft Matte Longwear Foundation; Sephora + Pantone Color IQ

Get social with us and let us know what you think of the episode!
Breakingbeauty.ca
Instagram.com/breakingbeautypodcast
Twitter.com/BreakingBtyPod
Facebook.com/BreakingBeautyPodcast

ELLE Canada Rihanna Cover - pick up their October 2017 issue on newsstands now (RiRi's famous friends ask her q's)  

Ep 09- Nudestix Founders Ally & Taylor Frankel

NudestixAllyTaylorFrankel

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They’re beauty moguls, and they’ve just barely graduated high school. Meet Taylor and Ally Frankel, co-founders of Nudestix, the Canadian beauty brand with a teenage global following. With their mother Jenny Frankel—a chemical engineer who once developed blockbusters for M.A.C. and started up Cover FX—the Nudestix sisters have created a name for themselves with their brand of vegan, no-makeup makeup that rendered ladylike compacts “old-fashioned” the second their line of Crayola-like sticks hit Space NK in 2014.

Five years later, Nudestix's best-selling matte lip and cheek pencils are beloved by, who else, mega influencers. And this fall, they’ve collaborated with six leading Youtubers like @ssssamanthaa, @saythelees, @cydbee on an all-star Creator’s palette sure to make it into many a back-to-school makeup kit. Having conquered Teen Vogue and Sephora, their trajectory to fame hasn’t been all easy breezy. Find out how the Nudestix girls overcame a major hurdle upon launching the brand in China, and discover where the Frankels are headed after they reach the end of the nude rainbow. Exciting news, in this episode!

Products mentioned in this episode: M.A.C Lip Glass; M.A.C Satin Lipstick in Twig; Cover FX Total Cover Cream Foundation; Nudestix Intense Matte Lip & Cheek Pencil in Purity; Nudestix Concealer Pencil; Nudestix Creator's Palette

Ep 08 - The Glow Down, August 2017: Featuring Hair Colour Queen Tracey Cunningham, Makeup Artist Mogul Joyce Bonelli and Backstage at Miss World Canada

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In our second mid-month episode of The Glow Down by Breaking Beauty, we catch up with celebrity hair colourist extraordinaire Tracey Cunningham (who tends the manes of everyone from Khloe Kardashian to Emma Stone to Jennifer Lopez) about her secret weapons for her signature, super natural hair colour that always manages to look healthy no matter how much bleach is in the cup. We also get the scoop on the very famous helping hand who got Cunningham started in the beauty biz in the first place (guesses... guesses... anyone?)

Tracey Cunningham

Intern Emily chats with Joyce Bonelli who was in town to kick-off the Shoppers Drug Mart #MyBold makeup event. Bonelli's artistry may or may not have inspired the colour range for Kylie Lip Kits (her most famous client)—hear what she has to say on that front—plus, find out why Kim Kardashian FaceTimes Ms. Bonelli on the regs. Best of all, we get the major scoop on Ms. Boneill's own upcoming makeup line, planned for release in 2019. 

Finally, the fabulous Emily reports from behind the scenes at the Miss World Canada Pageant -- talking with backstage makeup artist Jennifer Turner on how to get pageant-ready (including what NOT to do). And, she chats with Miss Manitoba Courtney Mandock to find out what it's like to compete in a beauty pageant in 2017. Because we know what you're thinking, whyyyyyyyy? Well, have a listen to what one contestant has to say, maybe she'll surprise you. 

Miss World Canada 2017 Winner Cynthia Menard. Photo: @stantrac

Miss World Canada 2017 Winner Cynthia Menard. Photo: @stantrac

Ep 07 - Rodial & Nip + Fab Founder Maria Hatzistefanis

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Maria Hatzistefanis is such a beauty boss that she's created not one, but two, blockbuster beauty brands in less than 20 years. Also known as the street style-leaning Instagrammer @MrsRodial, her luxury line, Rodial, is known for its headline-grabbing ingredients like "snake serum." A unit of the brand's Dragon's Blood Sculpting Gel sells every minute around the globe; even Kate Moss is a super fan of the skincare and Kim Kardashian's makeup artist, Mario Dedivanovic, @MakeupByMario is a fan of their makeup. Meanwhile,  Nip + Fab is like Rodial's kid sister brand—POW ingredients at drugstore prices (pssst... Kylie Jenner can't get enough). And in this episode, you'll hear the bombshell that's coming from Nip + Fab next.

Plus, listen in on Maria's highs (landing said Jenner as the first face of Nip + Fab, a mentor spot on the Project Runway spinoff Fashion Startup) and lows (getting fired sucks, just ask Carlene, who overshares again in this episode) and how it takes both ups-and-downs to make for the damn good stories she's written about in her new book, How to Become an Overnight Successavailable now on Kindle and Kobo. Ready to hear the Coles notes?

Products mentioned in this episode:
Rodial Glamoxy Snake Serum, Rodial Dragon's Blood Sculpting GelNip + Fab Daily Fix Glycolic Cleansing PadsIndeed Labs, The Ordinary Skincare

Enter for a chance to win $256 of Fresh Skincare!

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🚨GIVEAWAY ALERT🚨
To celebrate our episode with @freshbeauty founder Lev Glazman we're giving away these products to one lucky winner - valued at $256!! To enter:
1. Follow @breakingbeautypodcast on Instagram
2. Like this instagram photo 
3. Tag a friend or two in the comments below this photo of who you think would ❤️ this beauty podcast
Contest closes July 31

Ep 06 Introducing The Glow Down, Breaking Beauty's mid-month series covering breaking beauty news, reviews and tips from the A-list's A-list

Photo: @emilywweiss/Instagram

Photo: @emilywweiss/Instagram

Listen here: https://goo.gl/XAuqsk

Introducing Breaking Beauty's The Glow Down!! By popular demand, join us for our mid-month mini episode where we chat about breaking beauty news, our personal product reviews, tips from celebrity hair and makeup pros, hot takes on the trends, answer your burning beauty q's and more! 

In our launch episode, we give you all the scoop on Glossier finally shipping to Canada starting today (hooray!!), chat with Selena Gomez' makeup artist Hung Van Ngo, the summer beauty woe Carlene and Busy Philips have in common and what it's like to take a selfie with Revlon ambassador Gigi Gorgeous.

Products mentioned in this episode: Glossier Invisible Shield SPF 35; Glossier Boy Brow; Glossier Milky Jelly Cleanser; Marc Jacobs Beauty Highliner Gel Eyeliner; Revlon Colour Stay Foundation; Lilly Lashes; Lumee iPhone case

Photo: @hungvanngo/Instagram  

Photo: @hungvanngo/Instagram

 

Gigi Gorgeous Revlon Ambassador

How to Make Your Eyelashes and Brows Grow Faster? Ask Lauren Bilon, Founder of All-Natural Plume Science

How to make your eyelashes grow

It’s been raining for days but when I meet Lauren Bilon, founder of Plume Science, the clouds have finally lifted, and lift is what this beauty founder is all about. In 2014, the Alberta-based Bilon launched the first, 100% natural eyelash and eyebrow enhancing serum on the market, a healthy alternative to prescription glaucoma treatments commonly used off-label to thicken sparse hairs. “I literally just started making my own little prototypes in my kitchen,” she tells me, describing her DIY space as Breaking Bad-esque. After childbirth, Bilon’s fluctuating hormones caused her eyelashes to fall out en mass. The new mom turned to Latisse, and found herself suffering from discoloured eyelids and blurred vision, commonly reported adverse reactions to the drug.

Taking matters into her own hands, Bilon began tinkering with her own recipes until the fateful day she met Canadian chemist Irene Schnell, and that’s when her dream formula came to be. “I started having my own little under-the-table home job and I still hadn’t told my husband, because I didn’t want him to know how much money I was spending on botanicals and my little pipettes and scales and beakers,” she recalls with a laugh. Fast-forward to a refinanced mortgage, countless attempts at fulfilling regulatory cosmetic standards, one mishap including said hubby nearly mistaking the serum stocked in her fridge for a smoothie, and Plume finally became a legit hit (the user testimonies, backed by a 100% happiness guarantee, don’t lie.)

“Speaking with people who have used the product and can’t say enough good things about it, those are the moments that really hit home,” she says. Funny thing though, Bilon doubted the efficacy of natural products until the day she created her own. Today, she regularly consults Think Dirty, the Canadian product comparison app that’s often found in the hands of green beauty shoppers to ensure that products labelled ‘natural” truly are. “I scanned a shampoo that I used on my kids and I thought it was actually quite clean, but it was awful – it was the worst rating, a 10. For me, that was a huge eye opener,” she says. (For the record, Plume’s growth serum and the soon-to-be released eyebrow pomade boast a squeaky-clean rating of 0.)

How to make your eyelashes and brows grow faster

As we wrap up our conversation and Bilon prepares for the upcoming in-store appearance she’s in Toronto for at The Detox Market, I ask her what advice she would give to others considering a beauty start-up of their own. “There are definitely roadblocks along the way, but if you keep plugging away and if you’re passionate, you can make anything a success,” she tells me. With several green beauty awards already in hand, it’s obvious that Bilon is no accidental entrepreneur, she’s a natural.—Emily Wraith.

Look out for Plume Nourish & Define Brow Pomade, available in 5 shades, at The Detox Market Summer 2017.