In this episode, we chat with the founder of Drunk Elephant Skincare, Tiffany Masterson - it's the fastest-growing skincare line in Sephora's history, despite only hitting the shelves in July 2014 and just recently launched in to Canada and Australia. According to Women's Wear Daily, its sales in 2016 were between $25 and $30 million dollars and it's on track to double that revenue this year.
This Texan mother of four had dreams of having a big family - not of creating multi-million dollar beauty revolution. She was always interested in skin health though. She started out selling an imported bar soap to soothe sensitive skin before a stint at selling Arbonne. But it wasn't long before she took her passion to the next level and started researching how to formulate with little more than Google and a white board and the next thing you know, Drunk Elephant was born. The name Drunk Elephant is rooted in a myth that says the elephants love to eat the fruit that has fallen from Marula trees. Once eaten, fermenting occurs inside their very large tummies and the elephants become drunk!
Designed for sensitive skin types, her goal is to create highly active products that prioritize skin health.
She pioneered what she calls "clean-clinical" – marrying the best all-natural ingredients with the best man-made, safe synthetic ones.
Find out just how did it get its funny name, which products are worth the spend because they are a bit of an investment (like $90 for their Virgin Marula Luxury Facial Oil and $112 for their famous Drunk Elephant T.L.C. Framboos™ Glycolic Night Serum, what it's like to be a self-taught formulator, who her famous childhood best friend is that's responsible for her most embarrassing beauty moment and (it's got a celeb twist!) and what this super buzzy brand is working on next.
Hosts: Carlene Higgins and Jill Dunn
Audio production: Olivia Nashmi
Theme song: Cherry Bomb by Saya